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Virginia has a coherent, centrally managed, statewide
story about the Civil War to tell visitors. The signs, brochures,
and wayside stops provide a quality, tangible product that the
tourism industry can sell to individuals as well as groups. The
program is even expanding beyond the state’s borders to
Maryland where
the same distinctive Civil War Trails logo will be used in that
statewide effort.
The in-depth experience provided by VCWT encourages repeat
visits and provides more attractions to keep visitors in Virginia
longer. Eighty percent of the trails are in rural areas, bringing
tourists to previously unvisited parts of the state. This is
a most significant fact, says Bowman, who defines
a trail as an interpreted, chronological
progression along a historic road trace. “
In other words,” he says, “the trail system takes
travelers along rural roads, just as the soldiers traversed the
countryside.”
The increased attention that the trails have brought
to Virginia’s Civil War sites has helped to build community
pride and grass-roots support for Civil War preservation efforts.
Of the 260 sites featured on
the trails, 193 had never been interpreted before becoming part
of the trails program.
Visits to Civil War sites in Virginia jumped from 500,000
in 1996 to 580,000 in 1997. A statewide study shows that Civil
War
driving travelers spend more than other pleasure travelers, ($71
per day as compared to $50). Nine percent of all Virginia travelers
included a Civil War site in their travel plans.
Fifty motorcoach waysides have been
created to provide vantage points for groups to view significant
Civil War sites. The
addition of these parking areas for motorcoaches has helped to
increase the appeal
of the trails for large group tours.
Virginia Civil War Trails:
www.civilwar-va.com
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